See the platform

Tribble platform

The answer
graph for
revenue
teams.

Deal Intelligence connects buyer questions, approved knowledge, CRM context, calls, and outcomes so revenue teams can answer with evidence.

15+ integrations SOC 2 Type II Source-cited answers No customer data used for shared model training

Deal Intelligence, defined

The answer layer between buyer questions and revenue work.

Deal Intelligence is the system of record for what buyers ask, what your company can say, and what actually moves deals forward. It turns scattered knowledge into approved answers that proposal, sales, security, and customer teams can reuse with confidence.

01

It understands the deal.

CRM fields, call notes, buyer priorities, active objections, and follow-up history give each answer commercial context.

02

It answers from approved knowledge.

Policies, product docs, past proposals, security evidence, and SME edits become source-cited answers instead of search results.

03

It learns what works.

Approvals, corrections, reuse, win-loss context, and new buyer questions improve the next response without losing governance.

Where Tribble fits

Not a content library. Not a call recorder. Not generic AI.

Those tools help with one part of the revenue workflow. Tribble connects the question, the evidence, the reviewer, and the outcome in one governed answer graph.

RFP software

Manages response projects and content reuse.

Tribble also brings in deal context, source evidence, review routing, and outcome learning.
Revenue intelligence

Analyzes calls and deal activity.

Tribble turns that context into approved answers for the next buyer question.
Sales enablement

Stores content and coaching material.

Tribble gives sellers direct answers with citations and approval context.
Generic AI

Drafts text from whatever it can see.

Tribble answers from governed sources with permissions, citations, and review history.

Three work surfaces, one graph

Every team asks the same company questions in different forms.

The platform works because each surface shares the same source layer. Proposal answers, sales answers, and knowledge answers stop drifting apart.

AI Knowledge Base

Sellers and SMEs ask questions in Slack or Teams and get sourced, permission-aware answers from approved knowledge.

InputSeller question, account context, source documents.
OutputShort answer, citations, source confidence, owner context.
LearnsCorrections, reuse, SME decisions, accepted language.

AI Sales Agent

Deal teams prepare for buyer conversations with the same approved answers that power proposals and knowledge workflows.

InputOpportunity, call history, CRM fields, objections, next steps.
OutputBrief, talk track, buyer-question prep, follow-up language.
LearnsNew objections, competitive signals, deal outcomes, follow-up edits.

CIO and CTO view

The answer is only useful if the evidence is visible.

Tribble is built for regulated revenue work where buyers ask hard questions and your teams need a defensible trail.

Permission-aware retrievalAnswers only use sources the user is allowed to access.
Source citationsEach answer can show where the claim came from and who approved it.
Confidence contextTeams see which answers are ready, stale, risky, or need review.
SME routingExceptions go to the right expert instead of disappearing into comments.
Audit historyReview decisions, source changes, and answer edits are traceable.
No shared trainingCustomer data is not used to train shared AI models.
Enterprise controlsSOC 2 Type II, SSO, RBAC, encryption, and governed workflows.
15+ integrationsCRM, call, content, collaboration, and workflow systems connect to one graph.

Analyst view

The system improves when revenue work happens.

This is the gap in disconnected revenue stacks. The useful intelligence is created inside the work, but most systems leave it trapped there.

Approved proposal answerBecomes a reusable answer for sales, SMEs, and the next questionnaire.
Buyer objection on a callBecomes better proposal language and stronger follow-up for similar deals.
SME correctionUpdates the source-aware answer path instead of fixing one document once.
Win/loss outcomeGives the graph signal on which answers and claims helped move the deal.

Implementation path

Start with one live workflow. Expand with evidence.

Adoption should feel operationally believable. No black box, no multi-quarter transformation theater.

Connect sourcesBring in documents, CRM, call data, collaboration tools, and past responses.
Map ownershipSet permissions, SMEs, review routing, and source authority.
Run the first workflowUse a live RFP, DDQ, security questionnaire, or buyer-question set.
Expand surfacesReuse approved answers across proposals, sales agents, and knowledge delivery.

Buyer questions

The platform should answer the hard questions before the demo.

What is it?

Tribble is the answer graph for revenue teams.

Approved documents, past proposals, CRM context, calls, SME decisions, and outcomes feed one governed source layer.
Why not revenue intelligence?

Revenue intelligence explains what happened.

Tribble uses deal context to answer the next buyer question with evidence.
What connects?

15+ integrations across CRM, content, collaboration, and call systems.

Salesforce, HubSpot, Gong, Clari, SharePoint, Drive, Confluence, Box, Slack, and Teams are part of the supported stack.
Is data protected?

Customer data is not used for shared model training.

Source citations, permissions, audit trails, SSO, RBAC, and SOC 2 Type II controls support governed workflows.

Bring one buyer question. We will show the graph behind the answer.

Use a real RFP, DDQ, sales call, or security question. Tribble will show the sources, confidence, reviewers, and reuse path.

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